SEBI’s ‘Jagrook’ call: Don’t follow tips, understand before you invest. Read the key points, why it matters and what businesses should watch next.
SEBI Launches Project Jagrook
The Securities and Exchange Board of India (SEBI) has launched a nationwide investor-awareness initiative, Project Jagrook, from Chandigarh. Speaking at the launch, SEBI Chairman Tuhin Kanta Pandey cautioned investors against investment frauds and urged them to rely on regulated products, channels and entities rather than anonymous tips, financial influencers or exaggerated return claims.
Pandey outlined five basic habits for investors: putting money only into products they understand, beginning early and remaining invested so compounding can work, diversifying holdings, and not confusing fixed returns with risk-free investments. He suggested investors first ask what they are investing for, rather than which product offers the highest return.
Why This Matters
The chairman noted that mutual fund assets have expanded from about ₹12 lakh crore in 2015-16 to roughly ₹87 lakh crore now, reflecting average annual growth of around 21 per cent over a decade, as more savers turn into investors. A SEBI survey on securities-market awareness and participation found that only 36 per cent of investors had high or moderate knowledge of the market. While 63 per cent of households were aware of at least one securities-market product, only about 9.5 per cent participated. Participation stood at 15 per cent in urban India against 6 per cent in rural India.
The survey also found that under one per cent of respondents had attended an investor-awareness programme, though 91 per cent of attendees found it useful. Only 6 per cent knew about SEBI's grievance-redressal mechanisms, while 88 per cent of those who used them were satisfied. Pandey said the challenge involves reach as much as content, with demand for Hindi and regional languages and preference for social media, mobile apps and television or digital advertising.
What To Watch
Pandey said success would be judged by the number of informed investors created, not viewership, and that the project se…
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